Private label energy drink manufacturers in Vietnam are increasingly proving their capabilities in a competitive market. Let’s explore the potential of these manufacturers and learn more about how to work effectively with them.
Introduction
Over the past two decades, the global beverage industry has experienced remarkable growth in the energy drink sector. As consumers increasingly seek quick energy boosts to support their dynamic lifestyles, the demand for energy drinks has surged significantly. This expansion has benefited established brands and opened up opportunities for private label energy drink manufacturers in Vietnam. Among the companies leading this charge is FGC, a reputable manufacturer in the industry. Through FGC, we can learn more about private label manufacturing in Vietnam.
1. Overview of the global energy drink market
First introduced in Japan during the 1960s, energy drink was promoted as an herbal “energizing tonic” to boost physical and mental functions. Up to now, the energy drink market has grown significantly, with the formula being adjusted to suit consumer preferences. Energy drinks have become increasingly popular among fitness enthusiasts, athletes and also among students, professionals, gamers, and people who want to increase alertness and performance at work.
Market size and growth
Research from Mordor Intelligence has shown that the global energy drinks market size was estimated at 73.99 billion USD in 2024. It is expected to reach 104 billion USD by 2030 with a CAGR of 5.83% during the forecast period (2024-2030). Traditional energy drinks currently dominate the market, followed by sugar-free or low-calorie variants, which are projected to maintain their positions through 2030, with market shares of 42% and 23% respectively. The natural and organic energy drink segment is expected to expand quickly, with an estimated CAGR of 7.11% from 2024 to 2030. This increase is driven by an increasing awareness of health among consumers.
Regional market and key players
By region, North America is the largest market, accounting for more than a third of all revenue, according to Grand View Research. It is driven by high consumption rates in the US. Europe is also a large market but regulatory control of caffeine content and marketing to youth is a challenge. Besides, Asia-Pacific is the fastest-growing region, with countries like China, India, and Vietnam seeing rapid adoption. While famous global brands such as Red Bull, Monster Energy, and Rockstar are key players and hold the majority of the market share, local brands are also on the rise and gaining recognition.
2. Private label manufacturing in the energy drink industry
In the energy drink industry, private label manufacturing is when one company promotes and sells energy drinks that are manufactured by another company. Private label manufacturing allows businesses, including retailers, SMEs, or existing beverage brands, to create and sell their own brand’s energy drink without investment in production plants, research, or development. The manufacturer, especially private label energy drink manufacturers in Vietnam, will handle product formulation, production, and packaging, while the brand owner can focus on marketing, distribution, and sales.
Private label energy drink process
The process of creating private label energy drinks typically includes every aspect of the production cycle. The manufacturer will take care of everything from formulating the product and sourcing the necessary raw materials, to the final step of packaging and distributing the goods to the company’s warehouse. Typically, the process is as follows:
- Formulation development: The manufacturer works to create unique energy drink formulations tailored to client specifications and target market preferences. The samples will be sent to businesses to refine flavor, sweetness, or texture and then finalize the formulation.
- Ingredient sourcing: The private label energy drink manufacturers are in charge of procuring high-quality ingredients. They can source from the global supply chain or from local suppliers, ensuring that they meet the formulation requirements.
- Packaging design: The company that owns the brand will either send over the label identity and also comply with legal labeling standards. After that, select the kind of container (such as aluminum cans, PET bottles, etc.) that suits the targeted market’s preferences.
- Production and bottling: With modern technology and high-capacity machine lines, the manufacturer will produce energy drinks on a large scale, guaranteeing both efficiency and consistency in quality.
- Quality control: The quality control process is not only carried out to check the quality of the final product but is also monitored at every stage of production to ensure the quality of ingredients, hygiene, and safety during the process.
Benefits of private label manufacturing
Private label manufacturing has become an increasingly attractive business model in the energy drink industry. For retailers and brands, private label manufacturing offers several advantages:
Lower the input cost: Starting an energy drink brand from scratch requires significant capital investment. By working with a private label manufacturer, companies can introduce their brand at much-reduced expenses, as they do not need to invest in equipment, manufacturing plants, or employees.
Faster time to market: With established manufacturing infrastructure and expertise, private label manufacturers can quickly produce and deliver energy drinks, enabling businesses to launch their products to market faster.
Flexibility: Private label manufacturers provide a diverse array of formulations and packaging choices, allowing businesses to quickly adapt to market trends and consumer preferences without significant capital investment.
Focus on core competencies: By leveraging expert manufacturing capabilities, businesses can focus on building their brand and developing marketing strategies, and distribution channels without worrying about the operational aspects of production.
3. FGC – Among typical private label energy drink manufacturers in Vietnam
Vietnam has emerged as a global hub for the private label energy drink manufacturing industry. At the forefront of this remarkable progress is FGC, one of the most reputable and innovative private label energy drink manufacturers in Vietnam. Possessing a strong history, cutting-edge facilities, and a customer-first approach, FGC is a top choice for businesses looking to create their own energy drink brands. Why should businesses choose FGC as a partner?
Vietnamese manufacturer with favorable conditions
Vietnam has a strategic central location that is near essential Asian markets and significant global shipping routes, making shipping to countries around the world more convenient. The nation boasts competitive labor costs and a favorable business environment, supported by government efforts to boost manufacturing and exports. This enables manufacturers in Vietnam to provide attractive pricing. Additionally, Vietnam offers ideal conditions for cultivating key components for energy drinks, including green tea, ginseng, or exotic fruits. As a result, private label energy drink manufacturers in Vietnam are well-equipped to create natural products that appeal to consumer preferences.
Advanced manufacturing facilities
Vietnamese manufacturers have invested heavily in modern production facilities. FGC now has 15 tea factories across the country with total annual exports reaching nearly 20,000 tons of tea. The largest factory of FGC is located in Phu Tho province, with an area of 60 hectares. We have invested in high-speed and cutting-edge production lines, ensuring a high and stable capacity of more than 40,000 liters per hour. Our current machine lines use advanced technology, including TetraPak Aseptic, PET hot-fill technology, and CAN hot-fill technology which are imported from Germany, Italy, etc. FGC’s factories are equipped to produce energy drinks at scale, ensuring clients can meet high demand without sacrificing quality or delivery timelines.
Quality assurance and certifications
Maintaining international quality standards is crucial for private label energy drink manufacturers in Vietnam to compete globally. FGC prioritizes quality control throughout the production process. We conduct thorough testing at every stage of production, from sourcing raw ingredients to the final product. This ensures consistency and reliability in taste, safety, and performance across all batches. The certifications FGC has achieved will demonstrate this focus, such as FSSC, ISO 9001 for quality management systems, HACCP for food safety, and other registrations like FDA, HALAL, etc.
Innovation and R&D capabilities
FGC is one of the private label energy drink manufacturers in Vietnam in product innovation and development. To enhance our market competitiveness, we have built a dynamic Research and Development (R&D) team dedicated to staying updated on the latest beverage trends in the international market. Furthermore, their expertise in formulating products and blending ingredients enables us to craft offerings that excel in both flavor and functionality. Thanks to that, FGC can help businesses to create unique energy drinks tailored to their target audience.
4. Energy drink packaging solutions from FGC
The packaging of energy drinks is essential for attracting consumer attention and boosting brand visibility. FGC understands the importance of innovative packaging and provides solutions tailored to meet the needs of the energy drink industry. By offering a variety of packaging options, materials, and design solutions, FGC helps brands stand out on the shelves and connect with their target audiences in meaningful ways.
Sustainable packaging solutions
Recognizing the growing consumer interest in sustainability, FGC has placed a strong emphasis on offering eco-friendly packaging solutions. FGC provides a variety of packaging options that are completely recyclable, including aluminum cans and PET bottles. Aluminum cans are popular in the energy drink market as they are lightweight, cost-effective, and infinitely recyclable. Similarly, PET bottles are also an excellent recyclable option, particularly for larger energy drink formats. With this packaging, energy drink brands can reduce their environmental impact and meet the growing demand for environmentally responsible products.
Customizable packaging designs
FGC proudly presents an extensive array of packaging formats tailored to meet diverse consumer preferences and market demands. Our clients can select from a range of sizes, including convenient 150ml cans ideal for on-the-go lifestyles, as well as more generous 500ml bottles for those seeking bigger servings. Beyond our standard offerings, we provide the opportunity to create custom-shaped packaging that helps brands stand out in a crowded marketplace. Furthermore, our unlimited design options enable customers to create truly distinctive packaging that captures attention and elevates their products.
For more information about our comprehensive services, feel free to reach out to us via:
- Email: info@vietnam-tea.com
- Phone: +84 24 73 000 125/ +84 24 73 063 369
Conclusion
Vietnam, with its cost-effective production environment and strategic geographical location, has emerged as a hub for private label manufacturing, particularly in energy drinks. For brands looking to enter or expand in the market, partnering with reputable private label energy drink manufacturers in Vietnam, such as FGC, offers a strategic advantage. Businesses can benefit from our expert manufacturing capabilities, flexibility in a fast-moving market, and focus on core competencies like marketing and distribution.
Contact
Address: R4 building, Office Quarter 02, Royal City, 72A Nguyen Trai St., Thanh Xuan Dist., Hanoi.
Phone: +84 24 73 000 125/ +84 24 73 063 369
Mail: info@vietnam-tea.com
Website: https://oem-fgc.com/
Facebook: https://www.facebook.com/fgcvietnamtea
LinkedIn: https://www.linkedin.com/company/fgcvietnamtea/
Source:
https://www.mordorintelligence.com/industry-reports/energy-drinks-market
https://www.grandviewresearch.com/industry-analysis/energy-drinks-market
