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Choosing the ideal beverage packaging is crucial, directly affecting your products’ success in the marketplace.  Introduction When launching a beverage, packaging is as important as the product itself. The proper packaging can protect the beverage, increase its attractiveness, prolong its shelf life, and convey your brand’ values. Choosing the appropriate packaging can directly affect your product’s commercial success. Here are 6 key considerations to assist you in navigating this crucial aspect. Beverage types Understanding your beverage types and characteristics is the key step to finding the most suitable packaging. Some specific features require the beverages to be contained in a certain type of packaging to ensure quality and extend shelf life.  Carbonation levels Packaging for carbonated drinks must sustain pressure without affecting product quality. Common packaging for sodas, sparkling water, and carbonated beverages is PET bottles and aluminum cans.  pH levels Some acidic beverages, such as citrus juices and energy...